Did you know that many people have a disdain for surveys? Why? Because most surveys try to sell the person something instead of presenting a legitimate question.
This unfortunate twist has caused more and more surveys, especially ones from legitimate businesses like yours to get sent to the trash without even a second’s glance. There are many reasons why people have come to dislike and distrust surveys. We’ll list a few of them so that you know what to avoid when putting your survey together.
Here we go…
- Don’t sell with your survey
Don’t underestimate the smartness of consumers when creating surveys. If you are using the survey to sell a product, the possibility of the participant to realize this is high. Use your survey for one thing: to get feedback. This feedback will do more for you in making your business better and increasing revenue than an unanswered survey that never got read because it appeared clearly as a sales gimmick.
Disguising your survey to look like you are interested in gaining feedback will hurt you because it makes people distrust your company.
- Don’t ask boring questions
There is so much excitement in the world for you to present someone with a boring survey.
The purpose of a survey is to gain helpful feedback from the user, not bore the life out of them. Try to make the survey an enjoyable experience for the respondent. Make the survey sound lively like a normal conversation between two people. That way, the respondent doesn’t feel like they are taking a difficult exam, but like they are in a conversation with your survey.
Design your survey beautifully with images (See how to do this) and videos to keep the user captivated. Make it a point to also vary your questions throughout the survey, so that you don’t begin to sound like a broken record repeating the same thing over and over.
- Don’t send to everyone
We know you want to get as many responses as possible when you send out surveys, that is quite reasonable seeing as a large sample size can help you ensure data accuracy. However, you need to make sure that you are targeting respondents that are relevant to your business/product. Let’s say you are conducting a survey for a female fashion item, sending the survey and getting responses from men will distort your results.
Target the correct audience with your survey, and don’t just seek responses for the sake of getting it. Your responses should add value to not just your customers, but to your business.
Bottom-line: It is important that you maintain credibility and relevance in your surveys to help you get more and better feedback in the future. Without surveys, you have no idea what people are complaining about or features they expect you to introduce in your business/organization.