The word ‘Feedback’ has been around for ages. We hear it being used in various spheres of our existence, but what exactly is it?
Feedback – broken down
The term ‘Feedback’ is defined as information about reactions to a product, a person’s performance of a task, etc. which is used as a basis for improvement.
Feedback occurs when a person or persons react to an action or behavior. An example is the term Customer Feedback which refers to the buyers’ reaction to a company’s products, services or policies. Employee performance feedback, on the other hand, is the employees’ reaction to feedback from their supervisor. The exchange of information sees both performances expected and performance exhibited come to play.
Feedback is the breakfast of champions because it gives you the opportunity to improve. The better you get at applying constructive feedback, the more customers can trust you and the more your organization climbs up the recognition ladder in your industry of operation.
The feedback method also gives you the chance to build and maintain communication with others.
Why Feedback is Important
Effective feedback, whether positive or negative is very helpful. Why? Because it is valuable information that will be utilized in making important decisions. Top performing companies and non-profit organizations are what they are because they consistently seek ways to make their best better.
For these companies, constant improvement is not only part of their taglines, but their way of operation. They operate the feedback mechanism among their customers, clients, employees, suppliers, vendors, volunteers and stakeholders. They not only accept feedback graciously but also deliberately ask for it. They realize that feedback is only helpful when it doesn’t just focus on strengths but also highlights weaknesses.
Real feedback benefits the giver, receiver and the organization as a whole. If this is the case, it means win-win for everybody.
Now, let’s look at specific reasons feedback is important:
Feedback is always available
Feedback is around us all the time. Every time we speak to a person, customer, employee, vendor, volunteer etc., we give and receive feedback. Regardless of whether you are aware of it or not, the feedback loop is operational in almost every verbal or written communication. It becomes focused when you use an online survey to elicit a targeted response from your target source.
Feedback is effective listening
Whether the feedback is communicated verbally or through an online survey, the person giving the feedback needs to know they’ve been understood and that their feedback provides some value. When conducting surveys, it is vital that you explain why respondents’ feedback is important and how their feedback will be used.
For employers, asking your employees for feedback can motivate them to perform better. You give them the sense that their opinions matter and that in itself breeds some form of loyalty. Employees like to feel valued and appreciate being able to provide feedback that can help inspire business decisions. Feedback from clients, volunteers, suppliers, vendors, and stakeholders can also motivate an organization to build a better working relationship with others.
Feedback improves performance
When you know where your customers experience pain in using your products or services, you can address that. Addressing that improves your rating in the customer’s book while also improving your overall performance. Don’t mistake feedback for criticism. View every feedback from a positive perspective and seek ways to use it in improving and increasing performance.
Many organizations push out online surveys weekly, monthly, quarterly or yearly to gauge how their customers have enjoyed their products and services. Then they return the following quarter or year with new improved versions of their products/services which endear customers more to them. You should use this strategy too in gaining and keeping customers.
Feedback encourages continued learning
Whatever your purpose of seeking feedback, the end result is that the more you spend time collating feedback, the more you learn new ways of doing things. The more you learn new ways of doing things, the better you get with your product offerings. The better you get with your product offerings, the more trips to the bank and happy clients you get.
Bottom line: Feedback is very important for you regardless of the industry and services you offer, and online surveys offer you the quickest way to access feedback.
In the spirit of soliciting and accepting feedback, we at Upsurveys would love to hear from you. So please feel free to contact us with your feedback any time at [email protected].