Trade shows are getting more expensive by the day. According to the Center for Exhibition Industry Research (CEIR) 1996 and 2014 research, the exhibit space was 29% of the total event cost in 1996 compared with a 39% cost in 2014. This means more money being spent on just buying the space and less on other necessary items to make the event successful.
But is that your aim? To spend money just on the space? Possibly not, hence you need to strategically come up with a plan that ensures you meet your goals with the marketing budget you have mapped out for an event.
To help you achieve your aim for getting an exhibition space at trade shows, conferences, and expos, here are some common myths that you should know and look beyond: